The Imaginary Foundation says “Great art expands the way we see—it uplifts the human spirit from the barbaric and thrusts it toward the numinous.”
The Imaginary Foundation is a think tank from Switzerland that does experimental research on new ways of thinking and the power of the imagination. They hold dear a belief in human potential and seek progress in all directions. The small clandestine team is headed up by the mysterious “Director,” a 70-something über-intellectual whose father founded the Dadaist movement. Avoiding direct publicity, the team has sought clothing as an unlikely vehicle for bringing their ideas beyond the academic realm and into popular culture. A multicultural design team based in San Francisco articulates The Director’s ideas and translates them into consumable formats for the new generation.